When servicing customers for any business, you want to develop a customer strategy that will have first time customers become regular customers or clients as we call them. So, we implement different incentive programs and through the incentives we grow our customer base so as new customers come in, we add to our list instead of replacing former clients with new customers.
See marketing for new clients becomes easier when your business is structured and run to turn first time customers/clients into returning or loyal customers. This happens when your products or services are of exceptional quality for example your products are good, priced well, your fulfillment is quick, and your customer service is professional, courteous, efficient, and last but not least you are rewarding your customers/client's loyalty to your business.