We all want that successful boutique that we see each and every day when we open up those social media apps. As we scroll through each page and those sponsored ads run down our screens telling us how much we can make if we learn how to market, manage, promote and sell from their e-books or vendors list. We get motivated to pursue our dream of running our very own boutique business.

What is usually left out of those advertisements, is the amount of hard work involved in pursuing that dream. The dream is 1000% obtainable to any and everyone who applies the dedication it takes to have a great business that you will be able to generate a great income with, as well as building a brand for your company that will stand the test of time.

See that is the part the companies that advertise their business success books and lists do not tell you. Their main focus is to spark that light of ownership that you already have and get you to believe that they have the winning combination that will drive your success through the roof at a accelerated rate.

So, you purchase what they are selling. Of course, their strategy of the sell worked, but at what cost to them? We would never know how much they spent to get your sale, and what their profitable business margins are, so we will never know if their business profited from our sell or not.

Business ads, vendors list, website and social media accounts are the basics of every business today. You need those to even get your products in front of any customer you think will purchase from you but purchasing those things from other companies will not make the process any easier, faster or smoother by doing so. You will become more knowledgeable if you purchase products from businesses that have been down the road you are planning to go down, but the work does not get any easier.

The main reason to that is because it is your business not theirs. You must spend the time figuring out what you want your ideal customer to get out of what you have to offer. No book or list can do that for you. Only you can do that for yourself. Once you realize you have your own recipe for your success, you will start the process to building a successful brand.